Welcome, Affiliates Of Illingworth Chess Academy!

We Deliver The Result Of Helping Passionate, Amateur Chess Players Improve Their Ratings By Several Hundred Points In One Year.

Our Mission Is To Deliver The Priceless State Of Continual Growth, Learning And Improvement, Through Chess.

Access Your Private Affiliate Area!

Free Lead Magnet: How To Win At Chess

Marketing studies have shown that customers generally need to spend 7 hours with a brand's content, before they purchase from that brand.

With my Free 1-Week Coaching Program 'How To Win At Chess', I cover those 7+ hours for you, so that you can focus on successfully selling my paid offers.

Low-Ticket Membership: Chess Improvement Group/Chess Improvement System

The Chess Improvement Group is the best chess community on Facebook for discussing how to improve your chess, and to get answers from GM Max and other chess improvers on your chess questions and struggles.

The Chess Improvement System is a higher-level membership, where on top of the access to The Chess Improvement Group, you gain exclusive access to GM Max's training videos, following his simple 6 steps to improving several hundred rating points in one year.

These steps follow the process detailed in 'How To Win At Chess', but goes deeper and provides much more student support in the group.

Group Coaching Program: GM Max's Inner Circle

What about the students that are determined to improve as quickly as possible, and improve from being a club player (rated 1600+) to becoming a Chess Expert (Rated 2000+) in the next 12 months?

Then GM Max's Inner Circle is the perfect opportunity for them to transform their chess improvement journey.

In GM Max's Inner Circle, you get access to Max's High Performance Coaching Calls (including all recordings), GM Max's private community of the most committed and engaged chess improvers, and access to 100+ Hours Of Chess Courses And Video Training.

How Do I Sell These Offers?

Step 1: Make sure to use your personal affiliate links in your Affiliate Member's Area in Kajabi. This will give you a 30% commission for every successful sale (assuming the student does not ask for a refund).

Step 2: To maximize your chances of a successful sale to my target market, use the following simple script in DMs on Facebook to interested buyers:

1. Greet them and share with them that you are replying because they responded (how they responded) to your post on (what you posted about). For a cold lead, you may like to ask something like 'How is it going?' or 'What are you excited about right now?' before diving into the rest of the script.

2. Reflect their answer - e.g. 'How has (what they told you) shaped the person you are today?'

3. What is your goal with your chess for the next 3 months? (for the 1-year coaching program, you can say 12 months) - Acknowledge their goal and tell them that it's absolutely possible for them to achieve it.

4. What is your #1 biggest challenge right now? (You could also word this as, 'What's stopping you from achieving that goal, or holding you back?')

The Messenger Sales Script, Continued

5. Share that you would love to help them overcome that challenge, and that (my most relevant offer or program) could really help them (but only if it is genuinely true for their situation). Ask for permission, e.g. 'Happy to tell you more if you're interested?'

6. Share the details of the offer in question, breaking down the steps clearly for the result (the affiliate links have the details). Then ask if they have any questions.

7. When they say they don't have any more questions (or if they bring it up first), ask them if they'd like to know the investment. (they will likely say 'Yes')

8. When they say 'Yes', tell them the price (as you can find in the affiliate link), then say nothing else. Wait for them to respond first.

9. Address any objections to the best of your ability. If they aren't buying, it's one of three reasons - they don't believe you, they don't believe in the product, or they don't believe in themselves. Figure out what it is by asking questions and coach them through it if you need to. (Adding social proof/testimonials or urgency, e.g. 'Don't waste another minute not knowing what to do to improve your chess' can help a student to take the plunge and commit to their dreams of chess mastery).

For The Really Serious Affiliates

If the person seems a good fit for one of my higher-end programs, you may find it much easier to convert them on a Strategy Call. I recommend using the 4-Question Close Script, that I first learned from Russell Brunson:

1. Imagine that you start working with me today. I teach you everything I know and do everything I can to help you. 12 months later, we meet at a coffee shop. What would make you feel happy with your progress? What would make you feel that working with me was the best decision you ever made?

2. Clearly, you know what you want. You’ve painted a really great picture for me. So let me ask you this – why don’t you have it yet? What’s been standing in your way or holding you back?

3. I want you to think about what resources, connections, talents, or skills you have access to that you’re currently utilizing 100%, that we could use to help you overcome your obstacles and achieve your goals. (Often people don't understand 'resources' - you can paraphrase with 'books', 'videos' and so forth).

Then Review Their Answers To Your First 3 Questions:

'Okay, so let’s review for a minute.

It looks like you know exactly what you want. You told me you want ____ because ______.
Now you haven’t been able to achieve that before primarily because of ______ and _____ , right?
And last, it looks like you have all these resources you could leverage that you’re not leveraging yet, right?

“How much would your chess ratings increase if you were able to eliminate the obstacles and leverage those resources?

When they're answered this question, acknowledge them and cheer them on. Then ask the 4th key question:

4. So I have only one more question. Do you want me to help you? (STOP TALKING HERE, WAIT FOR THEM TO RESPOND FIRST)

When they say 'Yes', tell them:

Great! Here’s how it works. (GM Max's Inner Circle) is (the quoted price in your affiliate link). For that money, you get (list the benefits, stating the most valuable benefits last). I’m here to help you. I can take care of the financial details right now. Would you like to do that?

(STOP TALKING, WAIT FOR THEM TO TALK FIRST)

When they say yes, direct them to your affiliate link. Ideally, you want them to make the payment on the call - I recommend leaving some spare time to answer their questions, address their objections and to confirm that they've successfully made the payment.

Congratulate them on their investment, celebrate their decision and end the call on a positive note.

Remember, You Can Access Your Affiliate Links By Clicking The Button Below:

Access Your Unique Affiliate Links!

Important Terms & Conditions

1. Commissions are not paid until after the Satisfaction Guarantee period has expired. Your payments will be delivered automatically via. the Paypal account connected to the Paypal email you used when you signed up as an affiliate of Illingworth Chess Academy. This is done automatically through Kajabi's affiliate interface.

2. You are not allowed to run Google Ads under the Illingworth Chess Academy brand. (Doing so will lead to your immediate removal as an affiliate of Illingworth Chess Academy).

3. You are only entitled to sell my offers using my checkout pages (with no modifications whatsoever). You can find the permitted checkout pages in your Affiliate Members Area on Kajabi.

4. No modifications whatsoever to the products are to be made by the affiliates. (Continual misrepresentations of Illingworth Chess Academy offers will lead to your removal as an ICA affiliate)

5. All affiliate sales and data is tracked through Kajabi.

If you have any questions about what I've shared here, contact GM Max Illingworth on Facebook.